Food Store Coupons at Checkout

I find it very interesting - and very stupid - that food stores print promotional coupons at checkout time to give to the consumer for items they just bought! Buy a half gallon of ice cream and when you pay they give you a coupon that will expire before you eat up what you just bought and for a different brand. If you had wanted that brand you would have gotten it. Plus having the coupon expire in a few days means you will never use it even if you wanted that brand they are promoting. Marketing again - along with a stupid implementation of a good idea. Fred Meyer­® (Pacific NW based company) does this all the time.

Geesh, at least give us a coupon for the brand we just bought and have it last for a month from the time we bought the last one.