Wednesday, March 07, 2007

How OnPoint Credit Union - and soon others -- will earn money automatically

OnPoint Credit Union  (Portland Oregon) has a new policy in place - if they send you a statement after you have moved, and you have NOT yet gotten around to tell them your new address - they charge you $3.00. Each and every statement they send.
This is done since they have their statements set up to NEVER be forwarded by the post office and have it set up to always be returned to them - so you will ALWAYS be charged the $3.00.
So if there are a million people in their membership (I have no idea) and the average person moves every 5 years, they will get $600,000 in fees a year from people based on the known fact that you cannot remember to tell everyone before some statements come in - and a CU is usually way down on the list of people you notify as a priority.
And since people often move at the END of the month - and statements come out after that - it is an almost assured revenue stream.
And they do NOT update their database at all even when it is returned.
I'm waiting for all the OTHER businesses in the world - especially the credit card people - to jump onto the same revenue stream.
 

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