Dvorak's Article on Website Entropy

John C Dvorak's article about how web sites seem to becoming more and more "Web 2.0" and losing all functionality which he calls "Web Site Entropy", http://www.pcmag.com/article2/0,2704,2209042,00.asp , should sound familiar - we've been though this before circa 1998 through 2001 when  graphics became all the rage (along with lots of new JavaScript functionality) and all the "in" designers decided that ALL web sites needed loads of graphics, splash pages, and many JavaScript functions for every web site. Why? Because they COULD do it now so they DID.

Jump to 2007 and all the rage is "Web 2.0" video, graphics, and interactive features being thrown onto web site - plus an unhealthy does of ads on all pages, and you now have a repeat of the earlier "feature enhancement" boon that actually does not help people going to the site at all.

A new added dimension is the contracting out of sites to big media firms. His example are the college sites. They are all "Cookie cutter" in looks with only the names of the colleges and school colors being different - else they all operate the same.

Maybe they are trying to teach people that "one size fits all" and to condition them to accept socialize everything later on.

After all, if your school is not allowed to have a totally unique look and feel, style and way of doing things and you accept that operating philosophy -- then  neither should you.