Research - why you need to cast a big net - and recast often

Jacob Nielsen - long time researcher on web usability wrote this in his latest posting http://www.useit.com/alertbox/participation_inequality.html:

How to Overcome Participation Inequality

You can't.

 

 

This is why letters to Congress, editors etc count so much - 95% of the people will not contribute so the 5% who do have a greater "voice" than those who "lurk."